“We created Force of Nature because we don’t think families should have to trade off great cleaning results for safe ingredients.”
Force of Nature is a small appliance that turns tap water plus a capsule of salt, water & vinegar into a cleaner & deodorizer that powers through odors, grease, grime, oil, sticky messes and soap scum as effectively as bleach.
Melissa Lush is one of the co-founders of Force of Nature. She heads up marketing for the company, which means she works like crazy to introduce this amazing technology of electrolyzed water to families who are trying to avoid toxic chemicals. She is the mother of a curious little boy (messy scientist, explorer & artist) and a very mischievous border collie (who never met a cabinet door he couldn’t open). When she heard about electrolyzed water and started doing some research, she couldn’t believe how unsafe even so-called “natural” cleaning products were. She was shocked about how hard it was for families with allergies, asthma, babies & small children like her own to avoid harmful chemicals because of the lax oversight of cleaning product manufacturers.
Melissa’s been fortunate enough to be part of Force of Nature since the very start, figuring out how to describe the product, how it works, what it’s called, what the website looks like, etc. And definitely testing the product on everything you can imagine – her husband makes fun of her because it’s her answer to just about everything! Her family is in the blog, her house is in our ads, she does all the blogging, copywriting, social media, market research, photography, ad creative – a start up in every sense! She believes it’s a true privilege to work for a company with such a great mission – helping families to keep their homes safe from toxic chemicals.
NEW Force of Nature lets you turn salt, water & vinegar into an all-purpose cleaner & deodorizer that’s as effective as bleach with no toxic chemicals.
We have a special offer for you for listening. You can get a free product guide by clicking here and downloading. You can also get $35 off your purchase of a new Force of Nature by using the coupon code GreenClean35